The bluesign® standard guarantees that along the entire production chain products only contain components and pass through processes that are harmless to people and the environment. At the same time, the principle of maximum resource efficiency leads to a reduced environmental footprint. Investing in the most environmentally sustainable products available will in the future represent an increasingly important investment in long-term consumer confidence. Ecological safety is becoming an ever more critical quality factor worldwide, and is a decisive factor for a company’s or a brand’s image and hence its success.
The bluesign® standard brings together the entire textile manufacturing chain to jointly reduce the ecological footprint of a responsibly acting textile industry. Instead of focusing on finished product testing, the bluesign® standard analyses all input streams – from raw materials to chemical components, to resources – with a sophisticated “Input Stream Management” process. Prior to production, components are assessed based on their ecotoxicological impact. Potentially harmful substances can hence be eliminated before production even begins.
A key aspect of the bluesign® standard is never to compromise on product functionality, quality or design. Using “Best Available Technology” (BAT) along the entire textile manufacturing chain ensures that products meet the highest environmental standards without cutting back on performance requirements. Such products carry the “bluesign® approved fabric” label. They contain fabrics/ semifinished goods that were manufactured according to the bluesign® standard and meet highest criteria regarding consumer protection, resource efficiency and occupational health and safety. For more information visit www.bluesign.com.